Mission Statement

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Let’s Talk About Mission Part II

Tuesday, February 1st, 2011

Now that you know the importance of identifying your organization’s mission, let me stress once more that mission will come up again and again when you write grant proposals. Not only that, but mission will be front and center when dealing with donors, sponsors, and grant funders. And believe it or not, mission is or should be on every piece of collateral material, advertising, and social media your organization uses. Organizations that are effective at emphasizing their mission this way will draw many supporters and advocates of the mission to them. And we all know how critical community support is to our organization’s vitality.

Hospice care

It’s important to note that if your organization has a wimpy, or vague, or uninspiring mission statement, or if your current mission statement is no longer reflective of all you do, then it’s time to rewrite it. Do not resist. It’s worth spending the time to have a kick-butt mission statement. It’s actually imperative that you do. Click here for an article on creating a mission statement. Click here for another article on writing a mission statement.

Let’s Talk About Mission Part I

Monday, January 31st, 2011

If you’re new to grantwriting or if you’re new to the nonprofit world, you may have questions about your organization’s mission. What is a mission statement and why is mission so important? I define mission as the reason your organization exists. It’s the purpose of your organization. Does your organization exist to feed the hungry? To teach music to elementary school students? To provide hospice care? To provide a shelter for animals? You must first know the answer to this question before you can write a mission statement.

Children Playing Music

A mission statement is necessary for grant proposals. It’s a brief statement that immediately lets a potential funder know what you’re all about. And before they award you a grant, they want to know all about you. A mission statement is more than a couple of sentences; it guides decision-making, it gives the organization a sense of direction, it can announce your organizational values or ethical position and it can include the organization’s goals. It should be meaningful and truly identify why you exist. Click here for sample mission statements. Or just visit the web sites of your favorite nonprofits, such as the San Francisco Symphony or the Los Angeles Zoo. The zoo shows their mission in blue words under the heading, ‘about the zoo’.