Now that you know the importance of identifying your organization’s mission, let me stress once more that mission will come up again and again when you write grant proposals. Not only that, but mission will be front and center when dealing with donors, sponsors, and grant funders. And believe it or not, mission is or should be on every piece of collateral material, advertising, and social media your organization uses. Organizations that are effective at emphasizing their mission this way will draw many supporters and advocates of the mission to them. And we all know how critical community support is to our organization’s vitality.
It’s important to note that if your organization has a wimpy, or vague, or uninspiring mission statement, or if your current mission statement is no longer reflective of all you do, then it’s time to rewrite it. Do not resist. It’s worth spending the time to have a kick-butt mission statement. It’s actually imperative that you do. Click here for an article on creating a mission statement. Click here for another article on writing a mission statement.