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Social Media Tactics for Nonprofits

Thursday, October 24th, 2013

I provided a podcast over at BlogTalkRadio that you’ll want to listen to.  I talked about social media strategies to earn funds for your cause.  Social media gives organizations like yours opportunities to share your mission, build a community of supporters and raise funds!

With Social Media non-profits can tell their organizational stories in order to inspire donations. Learn the best four platforms to start with.  Discover what five other organizations are doing best on social media. Below are the links to the organizations I talked about and their best social media platform.

World Wildlife Fund — Check out their Facebook

American Red Cross — Check out their YouTube

Charity: Water — Check out their Pinterest

Second Harvest Food Bank — Check out their Twitter

Music for Minors — Check out their website and the “Donate Now” button. They are a small organization with a presence on facebook and twitter.

Are You Smarter Than A Sixth-Grader?

Tuesday, March 13th, 2012

My sixth-grader grand daughter just received the astounding news that she won a scholarship to Space Camp!  She went through an excruciating application process that would bring many adults to tears.  I’m bringing this up for two reasons.  First, I’m an incredibly proud grandmother.  Second, I think you might learn something from her experience.

  1. Her scholarship award was extremely competitive.  Yet, she applied anyway.  Sometimes organizations pass up highly competitive grant opportunities because the slim chance of winning doesn’t justify the amount of work required.
  2. It took a lot of time and effort to gather and/or create all the required attachments to the application.  Yet, she meticulously gathered and/or created each item.  In her case she didn’t have any of the items and so she started from scratch.  Your organization may already have some of the required attachments, so it may take you less time than you think to create an application package.
  3. It’s difficult to sort through a daunting application package. Yet, she thoroughly read and followed all the instructions. You must carefully review application requirements and have another set of eyes go over the checklist with you to ensure nothing is overlooked.  After all the time taken on an application, you don’t want to hear that you were rejected for not following directions.
  4. It’s easy to give up and put your focus on something easier. Yet, she kept her eye on her goal.  She really, really wants to attend Space Camp.  Science is her favorite subject and the scholarship is the only way she can go on this science adventure.  For fundraisers, it may be the prestige of winning a special grant, or the higher level of support, or any number of reasons that lead us to pursue highly competitive grants.  The thing is, the grant is going to go to somebody.  It won’t be your organization if you don’t apply.

If a sixth-grader can do it, so can you.  For more inspiration, here’s a link to an earlier post:  Are You Smarter Than A Fifth-Grader?

Space Camp


Five Rookie Mistakes To Avoid

Saturday, June 4th, 2011

Listen to internet radio with GrantWhisperer on Blog Talk Radio
Common errors can prevent your organization from winning a grant. Learn what traps to watch for and avoid. The Grant Whisperer will show you what to do for success. Click on the arrow above to listen to the 16 minute audio episode.

Royal Fundraising Advice from Sarah Duchess of York

Sunday, May 22nd, 2011

In honor of the royal wedding of Prince William to Kate Middleton, I thought I’d add a bit of royal flavor to this blog by sharing fundraising lessons I learned from a former princess.

I had the pleasure of hearing Sarah Duchess of York speak at the Association of Fundraising Professionals international conference in Seattle.  In case you didn’t know, the duchess has been involved with several charities in Britain and internationally.

Sarah Ferguson Foundation

The Duchess really had that charisma and regal quality about her. She started her talk off with humor telling us that she married the Queen’s handsomest son. 🙂  Sarah, Duchess of York, said to the audience, “you can make a difference if you have passion and understanding.”  She told us to speak from the heart for our cause. (How real is that? Doesn’t the Grant Whisperer frequently advise you the same?)  She urged the room of fundraisers to follow-up with donors and to be sincere.  You don’t have to be royalty to recognize sound advice when you hear it.

Tips For Grantwriting

Wednesday, December 15th, 2010

I promised to let readers of this blog know about cool articles I come across and today I found a very informative one. Judy Kunofsky, of consulting firm, Zimmerman Lehman, wrote an article called Ten Tips For Grantwriting. In her ten tips Judy mentions a handful of items that I take for granted and I likely would not have talked about them. Three of her tips: 1. Tell the foundation how your project matches their priorities, 2. Echo the foundation’s language, and 3. Ask someone in-house to read your proposal, are topics I cover in my book and you’ll tire of hearing me say here. But one of her tips, the first one in her list of ten, is worthy of singling out. She states, “Pay more attention to describing your program than your philosophy.”  I like this tip. You often have a limited word count when you write grant proposals. Get to the heart of the request quickly and while you’re there elaborate on what matters to the potential funder! Judy also states, “Groups are often weakest in describing what they plan to do if this particular grant is funded.”  She’s right. Don’t leave out this valuable information. And remind the funder that their support will make it all possible. To read Judy’s full article click here.