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Royal Fundraising Advice from Sarah Duchess of York

Sunday, May 22nd, 2011

In honor of the royal wedding of Prince William to Kate Middleton, I thought I’d add a bit of royal flavor to this blog by sharing fundraising lessons I learned from a former princess.

I had the pleasure of hearing Sarah Duchess of York speak at the Association of Fundraising Professionals international conference in Seattle.  In case you didn’t know, the duchess has been involved with several charities in Britain and internationally.

Sarah Ferguson Foundation

The Duchess really had that charisma and regal quality about her. She started her talk off with humor telling us that she married the Queen’s handsomest son. 🙂  Sarah, Duchess of York, said to the audience, “you can make a difference if you have passion and understanding.”  She told us to speak from the heart for our cause. (How real is that? Doesn’t the Grant Whisperer frequently advise you the same?)  She urged the room of fundraisers to follow-up with donors and to be sincere.  You don’t have to be royalty to recognize sound advice when you hear it.